Ghanaian entertainment critic and pundit, Arnold Asamoah-Baidoo, has expressed worry about the state of Efya.
He is concerned about Efya’s inability to get global recognition.
Arnold believes she lacks the zeal and urgency for success.
Looking at her years of activeness in the music scene, the well-known Ghanaian entertainment critic averred Efya should have been bigger than Tiwa Savage, Tems and others.
Arnold Asamoah-Baidoo made this statement in his writeup “Efya & drug-use tag: Take action” which was published in Graphic Showbiz.
“Efya has been in this industry for close to 13 years, commanding such incredible talent but she is yet to sign any lucrative record deal or endorsement deal. One of Efya’s major problems has nothing to do with drug use or its abuse. It is an issue many have not paid attention to; her lack of activity, zeal and urgency. Many have over the years argued that, with such talent and swagger, Efya should have been bigger than the likes of Tiwa Savage and TEMS and they are right! Unfortunately, she seems overly comfortable, lazy, not hungry enough and lacks drive,” he wrote.
Arnold added: “Quite incredulously, in such a competitive industry, Efya has only one, just one album to her credit plus one mixtape. How do you compete with such? Unless you are a Lauryn Hill in a well-structured industry where she can drop one classic solo album and go to sleep, knowing very well you can survive on shows, royalties and licensing deals. Unfortunately, Efya is no damn Lauryn Hill and is stuck in a higgledy-piggledy industry. Step up!”